Conducting Authentic Business

How YOU conduct business isn’t just YOUR business; It’s mine too!

If you’re like most people,

If you’re like most people, you may be expecting to grab a golden nugget or two hoping to bring you and your small business instant success. If that’s the case, I’m going to burst your bubble. It simply doesn’t work that way.
Here’s why.
Small businesses are the byproduct of the people who create and nurture them day to day. If you’re surprised at my choice of “nurture” to describe how you treat your small business, I encourage you to keep reading and exploring this page.
I’m intentional in the words I use. Are you intentional with your business?
I’m a professional therapist who also knows business. For any areas of your business needs that are outside my expertise, I’ve got the resources to assist at my fingertips. Please reach out to discuss how I may serve you. In the meantime, contemplate how authentically you are showing up in your business and if there might be a benefit to exploring more about authenticity in your small business, as well as in your relationships.
Here are the Golden Nuggets you may be looking for to guide your contemplation:

Conducting authentic business is about assessing ALL your qualities, and using YOURSELF to build relationships and deliver product.


Conducting authentic business is about knowing YOUR values, as well as knowing YOURSELF, and being genuine and vulnerable.


Conducting authentic business is about being courteous, polite and languaging YOURSELF into success with customers and vendors.


Conducting authentic business is about assessing client / customer needs and expectations, and delivering as promised.


Conducting authentic business is a learned skill and ability. It's also an ongoing process of evolving YOURSELF.

If you’d like to learn more about how to create an authentic business model, especially regarding any specific business challenges, please reach out via email, phone or text!

I love to talk with other small business owners and experience each of us learning, growing and developing together!

Thank you!

Susan White


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Brilliant Breakthroughs Business Podcast is where Maggie Mongan hosts interviews with Brilliant Practicing Experts™, who are Business Experts and Authors in the #1 Bestselling Book Series for Small Business, “Brilliant Breakthroughs for the Small Business Owner: Fresh Perspectives on Profitability, People, Productivity, and Finding Peace in Your Business”. A new way to win big for Small Businesses is here!

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