Conducting Authentic Business

How YOU conduct business isn’t just YOUR business; It’s mine too!

If you’re like most people,

you may be expecting to grab a golden nugget or two hoping to bring you and your small business instant success. If that’s the case, don’t waste your time reading any further. It simply doesn’t work that way.
Surprised that I would be so bold, blunt and negative? If you’ve taken in this much information, I challenge you to continue… This is rich stuff!
Here are the Golden nuggets you’re looking for:

Conducting authentic business is about assessing ALL your qualities, and using YOURSELF to build relationships and deliver product.


Conducting authentic business is about knowing YOUR values, as well as knowing YOURSELF, and being genuine and vulnerable.


Conducting authentic business is about being courteous, polite and languaging YOURSELF into success with customers and vendors.


Conducting authentic business is about assessing client / customer needs and expectations, and delivering as promised.


Conducting authentic business is a learned skill and ability. It's also an ongoing process of evolving YOURSELF.

To learn more, or if you have a specific business challenge that may be resolved through a conducting authentic business model, please reach out with an email, call or text!

I love to talk with other small business owners and experience each of us learning, growing and developing together!

Thank you!

Susan White


Brilliant Breakthroughs Business Podcast

Episodes with Susan White

Brilliant Breakthroughs Business Podcast is where Maggie Mongan hosts interviews with Brilliant Practicing Experts™, who are Business Experts and Authors in the #1 Bestselling Book Series for Small Business, “Brilliant Breakthroughs for the Small Business Owner: Fresh Perspectives on Profitability, People, Productivity, and Finding Peace in Your Business”. A new way to win big for Small Businesses is here!

Books by Susan White

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